Monday, April 20, 2009


You're not good enough.

There, I said it. I'm not saying it to myself, I'm saying it to YOU. Hearing the word "no" sucks, because that's exactly what it means, in just about any situation in our marketing and advertising world...heck, in most of the world in general.

Does it make you mad that I just told you you aren't good enough? Yes? Good, now calm down and prove me wrong. No? Both good and bad; Good, because you don't take things that may be out of your control personally. Bad, because you may just not care. I'm going to assume you care for the rest of this post. You're welcome to stop reading if you don't care about hearing no, because chances are that you don't particularly want to hear what I have to say to begin with. Lets take a moment and let those people take off.



Okay, everybody that wants to be here, are you still reading? Good.

Let me start by taking what I said earlier back. You are good enough. You wouldn't be doing what you are doing if you weren't. Hearing "no" from a client you're trying to sell to, or from a client that asked you to design something, or from your boss who asked you to do a task for them is not the end of the world. Hearing "no" basically means "try again, do it better" for the most part. If you learn to not take "no" personally or learn how to harness your anger into productivity when you hear "no", you will be much better off than most.

The biggest effect that "no" can have on a person will actually extend OUT of the current project. If you only ever learn one thing from reading my blog, this is what you need to learn. A "no" on project 1 CANNOT affect project 2. You cannot let yourself be gun shy, or be hesitant to step out of the box on a separate project or idea because you were told "no" on something else. Separate projects may as well be in separate worlds, even if they are both to be presented to the same person! Someone who would hold something from one project over you during a completely separate project doesn't deserve to be in the place they are in, in the first place.

I'll admit it...sometimes a "no" can really hurt. There is not a universal cure or workaround for a "no". I wish there was, and I honestly wish someone was making a crapload of money selling that cure, because never having to even consider fearing rejection would be amazing.

Please don't attempt to avoid "no", because that will be even worse for you. Do what you have to do to be able to UNDERSTAND "no" and you're on your way to greatness, I promise.

Anyone have a good story about overcoming a "no"??

Thanks for reading...

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