Almost every time I write, I have opportunities to mention past blog posts, past tweets, questions...whatever it may be. Sometimes I do, most times I d not.
Why is that?
I'm really not sure. But I think I have a good idea...
Have you ever seen a current advertisement mention one from the past? It happens very rarely, mostly because companies always want to move forward. When it does happen, it is always a company referencing or bringing back a great moment in their history.
Nobody wants to be reminded of what they did in the past that wasn't up to par, no matter who they are, no matter what they've done.
On the other hand, showing off your past let's people see that what you do has gotten better...or IF it's gotten better. It may open someone up to something they didn't know.
Is that worth the risk? What do you think?
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