Hype - The Greatest Blog Entry Of All Time

So....

Here on the east coast, I'm supposed to be under a foot of snow by now(7:30 pm Saturday December 19th) and there's not a snowflake in sight. It's now barely gotten started way downstate, so it'll be a while before it even gets here at all.

This got me thinking about hype, since they've been pushing what's not here as 15-20 inches, the storm that defines storms for the next however many years. We may get that much yet, but the last several hours have been fun to watch.

Did this storm really need the hype? People around here freaked out like we were getting ten times what the estimate was. Storms seem to get overhyped a lot, but they're not the only things.

There has been overhyped events since the first time someone realized that more people would come to something if it was promoted. Hype doesn't give an event more if it doesn't live up to it. Overhype makes people more apt to think twice next time.

How many fights of the century have there been? Game of the decade, the biggest gathering of some sort in the last X years, it's all the same.

Next time, just say it's an event, let the quality speak for itself. Prebranding yourself as the best or the most or the least, or whatever - just makes you look foolish in the end.

What kind of overhyped balogna did you fall for? We've all done it, admit to it below, it'll make you feel better, I promise.


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