Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

Friday, November 27, 2009

Charity As A Popularity Contest?

In 1989, there was an earthquake in San Francisco. I was 10 years old. I was and still am an Oakland A's fan, so I saw the whole thing happen on tv.

I sent two weeks allowance to the Red Cross, who had set up a fund for donations to help the relief efforts in the area.

To this day, I'm still not quite sure why I sent $10 to help the earthquake victims. But I know what didn't inspire me.

It wasn't Ashton Kutcher racing Oprah to a million followers and donating what he would have anyway. It's not Drew Carey inflating his follower numbers to donate to LiveStrong.

We get it, you're famous. Donate and we'd find out. We seem to find out everything you folks do.

Since when did donating to charity become a popularity contest?

Until now, two people knew that I donated what I did. Mom and Dad. I didn't go around starting a list and telling people I'd donate more if they signed up.

I donated because I wanted to. No matter who else knew, or cared. It felt good to do so, and that's why I did it.

This is charity, not high school. Helping people who are less fortunate is the one thing that does not need all the extra bullshit. Do it for yourself, not anyone or anything else.

Friday, November 20, 2009

Change Happens.

Things change. There's no way around it. Its life.

Sometimes change is good, sometimes change is bad. But there's no way to stop it. Sometimes its big. Sometimes its small. People thrive on change. People hate change. People want good changes, and want to stay away from bad changes. I could go on forever, but I won't.

Recently, Twitter made a big change. The retweet function was added as an option along with favorite and reply. When this was announced, almost everyone thought it would be a great change. Then the code went up as a random chance beta. People disliked it, and it was pretty buggy, and only those who had the new feature could see it. It was taken down in short order.

Then a few days later, it was back, going out to more random people, and apparently everyone has it now, sans bugs. People hate it. People like it. Its typical change. There are good arguements for both sides, which I will not get into, because this isn't about the validity of the change itself. Form your own opinions on it.

Twitter execs have included a link to send feedback on the new feature, which many people have used. Will it make a difference? Time will tell, as there has been no notice from either @ev or @biz or anyone else involved with Twitter in regards to anything.

So its up to time now. Will the new format for retweets on the Twitter website be New Coke? Or will it be Google?

I'll leave it up to you to make your decision... (hopefully below...*hint hint*)

Thanks for reading!

Sunday, October 11, 2009

Twitter & Blogging - A Self Perpetuating Circle?

Little guy starts a blog and a Twitter account. Little guy follows the big guys (yes, girls too. Using guys is easier to write.). Little guy sees big guys doing their thing, and knows he is not yet there. Little guy asks questions of everyone, big, little, whomever. Little guy not big guy, so many big guys aren't following him back or reading his blog. Little guy can't get advice from big guy because he isn't big guy. Little guy stuck, because to be big guy you need advice from big guy. Big guy generally only helps out fellow big guys, leaving little guy on the outside, trying to climb a mountain he can't climb by himself.


Seem like an absurd story? It happens everyday, and not just online. You know that guy in your office trying everything he can to get ahead, but he can't catch a break? Little guy. The guy from math class that can't get it right but the teacher won't help him? Little guy.

If there's nobody behind you pushing you, ready to take over for you when you're done, where is he? He's the little guy, and he's been stuck with the other little guys using little guy advice on how to be a big guy.

Do you want your hard work to be useless once you're gone because you didn't help get people ready to take your place? I hope not.

Be nice to the little guy. He just wants to be like you. You were there once, someone helped you. What's stopping you from doing the same?



- Posted using BlogPress from my iPhone

Tuesday, September 29, 2009

Are Blog Comments Really Comments?

Blogging: You Need To Pay Attention To Your Comments

The above is an interesting blog entry by Ron Miller on the site Social Media 101. Yes, those are my comments left on the entry - I like to leave comments there, because Ron, Julie and the other writers use the comment section to interact with their readers.

This brings me to my titular question. My answer is yes....and no. One blog comment left alone is simply that, a comment. But one blog comment answered by someone else, and seen by dozens (or more) of others can start a conversation, whether it be in the comments section, or via email, or even offline conversation (hey, it could happen)

Yet there are many blogs, both famous and unknown that do not have comment sections. Seth Godin, for instance, has no comment area on his blog, and hasn't since about 2006. I'm sure there are many reasons to why, but I cannot leave him a comment or message to find out about it, because he has no comments. He knows that people will talk about him regardless of the ability to leave a useful, or more than likely a useless snarky comment. He's not controversial, he's not anything really all that special - but he knows how to get people to talk, without having to do much. He wants people talking ABOUT him, he doesnt wan't to talk WITH them.

Some others prefer to use email, or ask you to use Twitter to contact them to leave your comments. That's cool, because you know that it is at least seen, rather than just approved by a random computer program that goes off when comments are made on a website. It's also a great use of social media...well, not so much the email part, but its still neat. But that limits social media, simply because the responses are either individual, or are lost in the mad shuffle of a heavily followed/follower count Twitter account.

I must admit, I've considered turning off comments several times. I love hearing what people have to say about anything I've written, and to constantly stare at the zeros gets daunting after a while. But then someone comes along and leaves me a comment and 99% of the time, it is a useful comment, whether it be critical, appreciative, or what have you. Could I still have that interaction without a comment section? I have no idea...that's why I keep it up.

For an example of how comment sections can take off and spur conversation, go back to LiveJournal (yes, they're still around, and you know you have an account, don't lie) and look at many of the communities, or even some of the individual journals. Many of those have entire conversations carried out in the comment threads, and many of the branch out into completely different topics. Will it happen every time? Shit, no. Can you predict when? Well, kinda, I guess if you know your readers well enough, but more than likely you have no idea that the post you are about to make about what happened at work today will turn into a discussion about what frog looks the coolest or something.

Are blog comments really comments? Literally, yes. But we all know how wrong literal translation can be.

What do you think?

Thanks for reading!!

Saturday, July 18, 2009

Growing Social Media Presence By Not Using It

I've been interviewing a lot of places lately, and I know a lot of people working in corporate marketing positions of all kinds.

Many of these people, and some of the places I have interviewed at, have fairly aggressive blocking software on the employee work computers. This I understand, as you need to be able to make sure your employees are actually doing their work, and not farting around on Google or checking their fantasy teams, etc.

But the new trend seems to be blocking social networking sites. Yes, these can be addicting to some types of people, so in a way, I can understand it. But on the other hand, the people addicted to social media are usually the ones USING IT CORRECTLY. They're constantly updating their status on FaceBook, leaving comments on friend's pages, and probably updating Twitter along the way.

To my surprise, many of the companies who are claiming to be all about social media, or are attempting to grow their online presence and connect with people are blocking their employees, and that includes everyone from sales and marketing to the president,etc from using social media on the clock. Yeah, some of them have a person who sits and does update Twitter or put news on their Facebook fan pages...they damn well better have that person.

But is that one person really enough? Not when that person has no clue what they are doing. It seems like they just take someone from the marketing department and say "You're the Twitter person now. You also maintain our FaceBook fans page" and just let them do it, no matter how good or bad they may be at it.

You can learn social media as you go along, and in fact, that's pretty much how most of us have done so...but someone like me who doesn't have a corporate reputation behind him can fuck something up and be able to fix it and leave it behind...but if someone screws up the social media reputation of a major company in ANY industry, its possible that they may NEVER recover. They may hit the jackpot like Skittles, and get tons of publicity - or it could fizzle out and pop with a whimper like the dot com bubble back a few short years ago.

Do what you have to do to avoid the latest trend of developing social media by ignoring it. Social media is not the pet rock...social media is the hula hoop, the frisbee, the yo yo. Something that comes in as a fad, but rather than going away in spectacular fashion, it stays around, and will always be there. Maybe a different form sometime down the line, but still there.

Where do you work, and what is their social media policy?

Monday, June 29, 2009

Instant Marketing - Just Add Water...Oops, Twitter.

This should come as no surprise to anyone who reads this blog, since chances are that you found out about it via Twitter to begin with...

But, Twitter has and continues to show itself to be a trendsetter in marketing. Not the service itself, but the users. Thanks to the trending topics slot now in everyone's sidebar by default on the web based client, certain trends can be tracked. In recent times, obviously Michael Jackson, Iran, AT&T, and several other topics have come, stayed and gone, and maybe come again. But the major stuff isn't what I'm actually talking about.

Every once in a while, you get something completely random. Sometimes a meme will crack the list, or sometimes a pro athlete, or whatever. They don't always stay for very long, such is the nature of motion, and a fickle public.

But, if you were good enough about crafting the right kind of message with your 140 characters, imagine the number of people who would possibly see your name, your product, your whatever. Even if you were only on the list for a short time, a rediculous amount of people would possibly see your topic.

I'm definitely not calling for tweets being advertising or anything like that, NOBODY wants that. EVER. What I mean, is there are larger companies (Zappos, Ford, etc) who have enough clout to wrangle a trending topic if they do something big. What's stopping you from crafting something good enough to be picked up by Robert Scoble, or Chris Brogan, or Leo Laporte, guys who have tremendous reach in the Twitter sphere? NOTHING. You just have to do it. If you get the right people or enough people talking, just imagine the possibilities...

What do you see?

Thanks for reading.

Friday, June 26, 2009

Follow Friday - Its A Twitter Thing

With Follow Friday becoming bigger and bigger every week, it becomes bothersome to do several posts about people who I think are awesome. Its becoming more and more popular, and more useful for that matter to do a weekly blog post going into better detail.

Sarah Robinson - Sarah is one of the people who have taken me under their wing. She is one of the reasons I am who I am on Twitter, because when I don't know who I am, she somehow does. She has a great mind for business, and is well worth the follow, if just to hear about the young turk. You'll have to follow her for an explanation - consider it an extra credit assignment of sorts.

Shelly Kramer - Every time I talk to Shelly, I learn something new. Sometimes it's about me, sometimes it's about her, sometimes it's about the randomest thing you can think of that would still make sense in your life. Shelly seems to have perfected the balance between work and fun, and it shows.

Zappos CEO Tony - Yes, the CEO of Zappos is on Twitter. You expected otherwise from a company that got its start selling shoes over the internet? This guy shares EVERYTHING, and he tweets back and retweets interesting stuff. He is pretty much the prototype for what a big business needs to do with social media.

Scott Monty - Head of Social Media for Ford Motor Company. Yep, that's right. Ford. Much like Tony above, there's almost nothing that he will not share, and conversate about. He has even been on the Adam Carolla Podcast (www.adamcorolla.com) talking about the role of social media in business.

John Jantsch - The author of Duct Tape Marketing. Shares great information, and is very approachable. I became more aware of just how good he is at what he does, when I had the opportunity to hear one of his Duct Tape Marketing coaches speak to a networking group that I belong to.

7/3 edition

WritingRoads - Julie is one of those people who ALWAYS has good advice to offer, and is a great, smart conversationalist. She is also behind one of my favorite blogs, Social Media 101, linked on the right side of my blog.

Nicole Harrison - Always has great info on non profit organizations, and a lot of conferences that she attends as well. One of the first people to really introduce me to the social parts of Twitter, rather than just posting links, quotes and information. She also has just founded and put together SocialNicole.com, her new blog.

Ron Miller - Another great advisor, and a great guy to boot. Ron is the other face of Social Media 101, alone with Julie.

Scott - Yeah, Scott. Its the guy who wears a nametag everywhere everyday. He is the go to guy on differentiation.

Sean Loyless - Sean is a great guy, always has great info to share, and is also involved with the Blellow project from last week

Tina - Want some awesome salsa? You in Canada? No problem. Tina's got you covered. She's cool to talk with as well.

and this last one is extra special

Meg Porter - Meg was killed in an automobile accident last week, and the entire Twitter community misses her. Take a look back at her tweets, and you will be able to see why.

7/10 edition

Chris Brogan - One of the most known and quoted people in social media today. President of New Marketing Labs, and has many projects ongoing at any time. Engages with many many people despite having over eighty thousand followers

Amber Naslund - Another one of my social media allstars. Never fails to educate, and loves to connect personally with her followers.

Carrie Wilkerson - Full of great information that can help you in life as well as in business. Another one of those people who makes you smile when you see her icon pop up.

You Gotta Call - Tim runs a reccomendation engine for nonprofit organizations and other small businesses in the Connecticut area.

The Return, 11/5 edition

I got burned out on Follow Friday, and I wasn't meeting as many new people as I should, so I stopped doing it for quite some time, but I'm back at it.

Tekee - Ted rocks. I met him through an earlier recommendation I made, and I'm glad I did. Need a laugh? He's got it. Need some kind of geekery? He's got it. Need anything? He's got it.

Morriss Partee - Met him during a discussion at Social Media 101, also an earlier recommendation. Always manages to say the right thing at the right time. Writes a great blog, too.

Susan Boggs - I've been retweeting her and stealing random tweets from her more often than anyone else lately, and there's good reason for it.

Cousin Slowpoke - No, not MY cousin, that's her twitter handle. Jemma rocks. She's an inspiration just by being herself, and everyone needs to know that.

Kevin Smith - yeah, that Kevin Smith. Clerks. Mallrats, Dogma, etc. He's like the friend everyone has that is always sharing too much information...but in a funny way. Seriously, he's just as candid on Twitter as he is anywhere else. Plus, unlike most celebs, he interacts with followers.

11/27 post Thanksgiving edition

Calvin Lee - I have been following Calvin for a long time, and only recently really started talking to him, and he is as gracious and fun as he seems to be by reading his tweets. Great information, and he loves to talk about what he posts.

April Baird - a freelancer I met through @Blellow, and a great one at that. Wonderful artist, full of good things to say and to show.

Dave Van de Walle - a great new friend, and a great social media contact to have. Leaves comments on my blog, and for that, he's a permanent favorite

Lolly Daskal - one of the most motivational people I have ever met. A well placed quote here, and a nice word there, and some great friendly conversation.

12/18 edition

Scott Hokunson and Kathy Hokunson - These two go together. Appropriate, because they ARE together. Two great people who always have good stuff to share, whether it be marketing or landscaping, and sometimes both and neither.

Amanda Mueller - by happy accident, I discovered my employer is a client of the company she works for, and we had a great conversation about it. She also has lots of good things to say about social media and marketing in general.

Weird Al Yankovic - Do I really need to explain it? I hope not. As engaging as he is talented, a great follow.

Pocket Wireless - my employer. Still an emerging presence in the social media world, and a massive hit in the prepaid cellular market.

2/12/2010 Edition

Ahh, the first edition of the new year - I've been lazy and not doing follow friday.

Elizabeth Potts-Weinstein and Allison Nazarian - two of a growing group introducted to me by Sarah Robinson. They are who they are, and they will always be. Two amazing women I am glad to just be getting to watch. Great minds, great writers, amazing people.

Reverend Run - Yeah, that guy. Run from Run DMC. As you should also know, he's a minister, and a great mind. Always has great, inspiring things to say and talk about.

Marketing Douchebag - Don't let the name fool ya, actually a great guy. Lots of good tweets about marketing.

Mark Sherrick - Me, dangit! I'm cool, follow me! Just kidding, but I would love it if you would follow me, I'm always looking for good people with good info and who like to interact.

Saturday, March 7, 2009

Good Message vs Big Message

Today I learned that bigger is not always better.

Specifically this particular lesson was in social marketing. There are so many different aspects to social marketing that it is really hard to be in the right mindset for every part of it. I was talking with @unmarketing and @jasontryfon and a few others, and I had expressed about inequality in different circles of twitter. Then both of the guys told me that they viewed things differently....on Twitter, everyone has the same chance to say what they want to say, and people will listen. If you have something worthwhile to say, it will be heard. It doesn't matter if you say it to 100 people, or 10000. If what you have to say is right or good, people will hear it. Quality statements and contributions win over quantity.

I still feel like the little brother that gets stuck playing deep left field, but little brother grows up.