Bring Up The Past, Or Move Forward?

Almost every time I write, I have opportunities to mention past blog posts, past tweets, questions...whatever it may be. Sometimes I do, most times I d not.

Why is that?

I'm really not sure. But I think I have a good idea...

Have you ever seen a current advertisement mention one from the past? It happens very rarely, mostly because companies always want to move forward. When it does happen, it is always a company referencing or bringing back a great moment in their history.

Nobody wants to be reminded of what they did in the past that wasn't up to par, no matter who they are, no matter what they've done.

On the other hand, showing off your past let's people see that what you do has gotten better...or IF it's gotten better. It may open someone up to something they didn't know.

Is that worth the risk? What do you think?





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Why'd you name it that?

What's in a name? Everything. But sometimes nothing.

Microsoft. Caesar's Palace. Escaping Mediocrity. Burger King. Staples.

Hear or see those names, you know what they are, you know their success, you know their quality. Imagine any of them with a different name. Would they be doing as well? Would they even be? What if Bill Gates was drunk one early day when microsoft was young, and he changed the name to something else....GatesCo for example.

Would that company be here today in the same position? Probably not. But maybe, it's possible that a product is good enough to overcome a bad name.

I've been thinking a lot about names. As things change at The Marketing Mark, the name could be one of them. Will that destroy what I have already built? I don't know. Will it propel me into new heights and beyond? I don't know.

Change is scary, isn't it. Hmmm...that sounds familiar...

How do you know when the fear is worth it?


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Business as usual? Nope.

Another Sunday at work. It's business as usual for the company I work for. Customers come in and out, just like they do every day. When you find something that works, why not stick with it?

It's a good thing that I am not my company. Not for any bad reasons, I've just noticed a few things that don't work around here. I meant what I said the other day, things are changing around here, and I want you all to come along with me. Business as usual often leads to complacency and taking things for granted. That's not me. Not to say that business as usual is a bad thing, because sometimes it works very well, it's just not for me personally when it comes to marketing, social media, etc.

I'm not 100% sure exactly how many changes are going to happen, or in what order...but they are happening. I'll ask again, any tips, stories or any advice would be appreciated.

Thanks for reading and taking my voyage with me...


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Change is scary. Change is inspirational.

Change is feared. At the same time, change is welcomed, anticipated, even sought after. How can something inspire feelings from all over the map? Change comes in about as many forms as emotions or thoughts it inspires. I don't think there is anything that evokes as varied a response as change.

I've gone through many changes in life...as has just about everyone. I have been lucky in that most if not all of the changes I have been through were positive in the end. Not everyone is that fortunate. However, I would have to say that with the exception of getting married and buying a house, my changes have been fairly tame. I've never really had to stick my neck out before. That is both good and bad, safety is nice, but a good failure now and again is good for the soul.

I've seen many people around me, new friends and old go through some inspiring changes and I have come to think, why not me?

Why not me? I don't fear change...I do have a healthy respect for it. But still, why not me?

To quote Owen Hart "enough is enough, and it's time for some change!"

Wanna come along and see what I do? I'd love to have you.

What are some of your changes, and what feelings did/do they inspire?

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Unbroken Chain

This post's title shares its title with a great song by Phil Lesh of the Grateful Dead. Hopefully this post will not be as out there as a 69 Dark Star...

Anyhow - the title fits a lot of things, but being a marketing geek, I see an unbroken chain as a perfect metaphor for a company that has every department working all at once, and in the same mindset - and creating a product and marketing plan that blow the public away.


Something that enters pop culture, or alters the way future ads are done would be a great unbroken chain...comment about your favorites...

Thanks for reading!!


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On The Go

So...I recently got with the times and got an iPhone. It's an awesome phone, apps nonwithstanding. Social media and marketing definitely benefits from being on the go, and being able to check all of your pages and other places. I'm currently posting from the free version of the blogger/blogspot app, and I love it now that I'm used to the touch keyboard.

This, along with Twitterific - are becoming very important tools, and I'm assuming not just to an amateur player such as myself.

What are your favorite portable social media tools?

Thanks for reading!



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