Monday, May 18, 2009

In The Palm Of Your Hands

side note - the winner of the contest in my previous post will be revealed tomorrow.

Now, onto the main attraction. As a music fan, and a guy who will hit a live concert at just about any opportunity, I am fascinated by the rare breed of artist that can take the audience and put it in the palm of their hand, and basically play with it because they can. It really is a very small percentage of people that have that level of charisma and talent. It's scarily small when you take into consideration the millions of musicians and singers and such out there.

Is the same true for marketing/advertising, etc? Are there a very very small percentage of people that can take control of their audience and pretty much make them do as they please?


The same kind of person that is a rarity in the entertainment world is just as rare in the marketing/advertising world. Sure, there are plenty of people who can do it good enough to get the job done, and people that are good enough at it to be among the top in the industry. But just like in the music industry, there is that extremely small percentage that transcend the marketing industry.

Is there an exact formula to it? I have no idea, if I did, I'd be rich as shit from selling said formula, and I'd be among the elite myself.

What do YOU think?

Thanks for reading...

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