Tuesday, May 5, 2009

Oddball Or Interesting Places For Promotional Material

I've always been a fan of finding new and interesting places to put advertising or marketing materials or logos and such. In fact, it was one of my duties when I interned for my local ampitheatre several years back - to assist the corporate sales team in coming up with ways to take advantage of unused space for advertising purposes.

I haven't seen much that really caught my eye or surprised me in quite some time, other than those that you see in articles around the internet that were for contests or what have you. Until this morning. I was depositing my unemployment check (yes, I'm unemployed. I'm not the only one) at my Webster Bank near my house. On the back of my receipt was an advertisement for discount tickets to a professional golf tournament that has been in Cromwell, CT for decades now, the former Greater Hartford Open, formerly sponsored by Canon, and most recently Buick.

All the needed information was present...the tournament name, dates and location, and the website to buy the tickets, along with the discount code, and a short bit of advertising copy.

Why had noone (that I am aware of) thought of this yet? Its freakin' brilliant! You have a captive audience, because everyone needs to use a bank for something or other fairly often these days. Why is it that only banks seem to advertise on their ATM slips? There's got to be plenty of related things that could be on the backs of those....fer chrissakes, grocery stores have advertisements on their receipts, that probably one person has ever used, especially since they have the seperate coupon printers nowadays.

What's your favorite random place you have ever seen an advertisement?

Thanks for reading.

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