Monday, June 29, 2009

Instant Marketing - Just Add Water...Oops, Twitter.

This should come as no surprise to anyone who reads this blog, since chances are that you found out about it via Twitter to begin with...

But, Twitter has and continues to show itself to be a trendsetter in marketing. Not the service itself, but the users. Thanks to the trending topics slot now in everyone's sidebar by default on the web based client, certain trends can be tracked. In recent times, obviously Michael Jackson, Iran, AT&T, and several other topics have come, stayed and gone, and maybe come again. But the major stuff isn't what I'm actually talking about.

Every once in a while, you get something completely random. Sometimes a meme will crack the list, or sometimes a pro athlete, or whatever. They don't always stay for very long, such is the nature of motion, and a fickle public.

But, if you were good enough about crafting the right kind of message with your 140 characters, imagine the number of people who would possibly see your name, your product, your whatever. Even if you were only on the list for a short time, a rediculous amount of people would possibly see your topic.

I'm definitely not calling for tweets being advertising or anything like that, NOBODY wants that. EVER. What I mean, is there are larger companies (Zappos, Ford, etc) who have enough clout to wrangle a trending topic if they do something big. What's stopping you from crafting something good enough to be picked up by Robert Scoble, or Chris Brogan, or Leo Laporte, guys who have tremendous reach in the Twitter sphere? NOTHING. You just have to do it. If you get the right people or enough people talking, just imagine the possibilities...

What do you see?

Thanks for reading.

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