Wednesday, October 7, 2009

When To Change Everything Or Nothing

Sometimes a blog runs its course. Sometimes a marketing campaign runs too long. Occasionally an individual advertisement dissapears too quickly. We've all seen it happen, maybe even been part of it. Why does this happen?

Any ideas?

Dumb luck? Fickle audience? Bad product?

Probably, but generally no.

Much like in sales, everything has a break even point. Stop too early, and you miss it. Stop too late, and you run the risk of losing it all. Finding that point is a skill that not very many people have, and even those people aren't always perfect at finding it. For every time the break even point is hit, and you cut and run at the right time, there are untold numbers of people who stayed too long, or left too early.

The thing about it is, there's no generalization on how to find the spot. It could be years, months, weeks, days, hours, or any other time measurement. A blog could reach that point in three years, whereas a commercial may hit it within weeks or months, and that's with a quality product. The break even point for a subpar idea is likely to be even shorter.

What break even points have you come across?

Thanks for reading!!

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