Friday, February 6, 2009

Can Marketing Really Be Taught In School?

Oddly enough, as a person with a bachelors degree in Marketing, I'd have to say I'm not sure.

There's only so much that can be taught. Obviously you've got to learn the basics, and when you learn the basics of a lot of different concepts, it helps you refine what you are actually interested in. But so many things that are needed to be successful in marketing, advertising and such cannot truly be taught. Imagination and creativity for one, would be hard to learn. Every person has a different view on what is creative and/or imaginative, its too subjective of an idea to really be taught. Unfortunately, you need both to really be good. You can take a class in ad design, or ad writing, or what have you, but that only shows you what to do, not how to do it. I'm honestly proud that I can say that I have a bachelors in Marketing, but it doesn't automatically get you somewhere like it used to. Not to say that its worthless, because in no way is it. You need to get the basics. But with how fast things are changing in our industry, are those basics from long ago still the same? Hell, are the basics from LAST YEAR still the same as you need today? I don't know.

The one thing that truly leads to education is experience. Its a shame that its so hard to get experience these days, unless you're working with very unconventional means. To get a job, you need experience. To get experience, you need a job. To get a job, you need experience. To get experience, you need a job. How are you supposed to break that?

Marketing and advertising is too important to a company to trust to some kid right out of college...which is harsh, because these days, more often than not its the kid just out of school that has a handle on what's going on, especially with all the new stuff coming around on the internet and such.

Experience cannot be taught, only gained and used. Maybe its time that all of us younger folks who are struggling to get a foot in the door somewhere to make our own doors...or start kicking out windows instead. Maybe the good way in isn't through the door, its over the back fence. I'll bring the bolt cutters if you bring the shovel.

Thanks for reading...

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