Wednesday, February 4, 2009


So. I've been seeing movie previews for the upcoming reboot/remake of the Friday the 13th series. This kind of thing is becoming a lot more popular these days, it seems like original ideas are out the window again. Its another one of those cycles, I guess.

The interesting thing is, the industry will reboot just about anything, even movies that were amazing! The marketing/advertising industry rarely uses this kind of terminology..."we need to reboot the Coca Cola marketing campaign" Okay, that's a bad example, because they kinda did need to reboot when Coke II turned out to be a disaster. The advertising world has little patience for redoing anything.If something's been done, it's more than likely not going to be done again. The industry evolves on what seems to be a daily basis. Yeah, every so often someone will come along and borrow something that was successful in the past, but almost never for the same product.

To me, remaking or rebooting just shows a lack of ambition, creativity and originality. There has to be periods of time when one or more of those three things is lacking, but hopefully the other two can make up for it. Right now, it seems like the movie industry is lacking in all three concepts, which is steadily causing behind the scenes issues and other problems. I don't believe there has been a recent period in our marketing or advertising when a lack of one of the three concepts wasn't covered by an abundance of the other two. I can't recall a time where the industry as a whole was so ass backwards that it almost hurt to watch.

Sure, there have been badly done commercials, just as there have been badly done movies. An oopsie here and there doesn't define the whole era, an era is defined by everything that surrounds it within its industry. If the recession we are in continues, money will be tighter and tighter, and cheap easy ideas (remakes) will prevail because they take the least effort. I can only hope that what looms ahead in our economy will not destroy the industry that I love. I can only hope that it will be there on the other side. Many people believe that our industry is immune, but it isn't. Budgets shrink, and ideas are stretched thin...but they're still there, and they will continue to be there. They have to be. Not just for me, not just for you, but for everyone.

Thanks for reading...

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