Thursday, February 19, 2009

The Skill Of Luck

Do you think that every successful marketing or advertising campaign was the result of skill?

I don't. It's not possible.

Luck is a huge factor. HUGE. As an example, the Aqua Teen Hunger Force movie...promotion went fine for months, and was relatively quiet...then they got lucky, and one town thought their blinking ads were bombs...and then EVERYONE knew about it.

Viral marketing...completely based on luck. Well, maybe not completely. Think about it. How stupid was Subservient Chicken? Completely. But by luck or by some other random factor, it caught on.

Got Milk? Lucky again. In the beginning it failed, miserably. But one endorser caught on, and they're still going today.

Luck is a huge factor in everything. Can you learn to be lucky? No. You can learn all kinds of things, but you cannot learn luck.

Think about your favorite commercial, or advertisement. Then take a moment and ask yourself if you honestly think that everybody that worked on it thought it was a good idea.

Thanks for reading...


  1. dude, you're totally right about the subject, but this post really sucks